The representatives of Vine and Wine Foundation of Armenia participated at the 62nd German Winegrowers‘ Congress under the auspices of the International Organization of Vine and Wine – OIV The annual event grants an opportunity for vine growers and wine makers to get together and discuss the main issues and progresses related to the field.
The international experts and representatives of the sector of German Federation participated at the Congress. During the Congress, discussions were held on behalf of the research centers and leading universities about the recent research results. A large exhibition was organized where the newest technologies of vine and wine were exhibited with the experimental wine tasting.
The representatives of Vine and Wine Foundation of Armenia participated at the wine marketing and wine tourism congress. The Congress on "Winemaking global trends and their influence on market and marketing" ensures the answers to the questions and presents the main strategies for the years to come. The recent research results on wine international sale and consumers' preferences changeable until 2060 were demonstrated.
In order to master the future, new perceptions are required and these perceptions were discussed during the Wine tourism and architectural congress where key strategies promoting wine tourism were demonstrated.
During the Congress, the representatives of Vine and Wine Foundation of Armenia met with the President of OIV, Monika Christmann. During the meeting future possibilities of joint cooperation on Armenia's wine industry development were discussed.